Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.
Now to the ongoing effort to enroll folks in the Affordable Care Act. Since the process began, California has been scrambling to sign up Latinos.
So far, the state's health insurance marketplace, known as Covered California, has come up short on that front. One reason? Weak advertising.
The California Report's April Dembosky explains how the state's Latino marketing missteps have effected the program overall.