Harley-Davidson, Indian Motorcycle battle it out on the street and big screen

Actor Mark Wahlberg is a 'brand ambassador" for Indian motorcycles, and they are often featured in his films.

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Actress Scarlett Johansson's Black Widow character rides a custom Harley-Davidson Iron 883 in Captain America Civil War.

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Indian Motorcycle released its newest motorcycle this week -- the 2016 chieftain Dark Horse.

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Harley-Davidson has a longstanding marketing partnership with Marvel comics, but Indian is fighting back with its brand ambassador Mark Wahlberg.

When Scarlett Johansson's Black Widow character slices her way through traffic in an early action sequence from Captain America Civil War, she's doing it on a Harley-Davidson Iron 883.

The American motorcycle maker has a longstanding marketing relationship with Marvel comics dating back to the first Captain America movie in 2011 that's continued with the Avengers and Iron Man film franchises.

But Harley has a competitor that isn't about to let the legendary Milwaukee bike builder bask in the limelight by itself. Indian Motorcycle, based in Minnesota, released its new 2016 Chieftain Dark Horse Wednesday and will soon be leveraging its own marketing deal -- with "brand ambassador" Mark Wahlberg.

An Indian Motorcycle was featured in Wahlberg's film, "Daddy's Home," last Christmas. And Wahlberg, who is executive producing the new TV Show, "Shooter," is bringing Indian to the little screen, as well.