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Take Two

Google may stop using 'cookies' for ad tracking

A woman chooses Google Search web search engine front page on her tablet.
A woman chooses Google Search web search engine front page on her tablet.
(
DAMIEN MEYER/AFP/Getty Images
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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When you're online - shopping, browsing, playing games - advertisers are watching your every move. They want to know what you're doing so they can target ads directly to you.

Traditionally, they use little bits of code known as third-party cookies, but Google is considering something completely different.

For more we turn to Alistair Barr, he's the senior technology reporter for USA Today.