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Take Two

For one California marketing firm, success is written in the sky … Literally

Universal Music Group commissioned The Sky Writers to write 'COMPTON' across the sky Monday afternoon.
Universal Music Group commissioned The Sky Writers to write 'COMPTON' across the sky Monday afternoon.
(
Take Two Producer Austin Cross
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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For one California marketing firm, success is written in the sky … Literally
The owner of The Sky Writers spoke to Take Two.

You may have seen them just the other day in the skies above LA: five skywriters streaming across the wide blue yonder, each releasing a perfectly-timed puff of smoke to etch out the word ‘COMPTON.’

It was a clever bit of marketing, forever memorialized on social media.

Cristina Domi is the owner of The Sky Writers, the company behind the stunt. She told Take Two about the business behind writing on the big blue.

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