You may have seen them just the other day in the skies above LA: five skywriters streaming across the wide blue yonder, each releasing a perfectly-timed puff of smoke to etch out the word ‘COMPTON.’

It was a clever bit of marketing, forever memorialized on social media.

Cristina Domi is the owner of The Sky Writers, the company behind the stunt. She told Take Two about the business behind writing on the big blue.

Press the play button above to hear more.