Support for LAist comes from
Audience-funded nonprofit news
Stay Connected
Audience-funded nonprofit news
Listen
Podcasts Take Two
Ecuador makes history with Super Bowl ad
solid orange rectangular banner
()
Jan 30, 2015
Listen 4:12
Ecuador makes history with Super Bowl ad
Ecuador is the first foreign country to air an ad promoting tourism during the Super Bowl.

Ecuador is the first foreign country to air an ad promoting tourism during the Super Bowl.

This Superbowl Sunday, if you can take a break from the action, you might be surprised to see a commercial promoting tourism in Ecuador among the countless beer and car ads. 

It's the first time a foreign country airs a tourism commercial during the Super Bowl. The ad cost the Andean nation $3.8 million, but it expects it will increase tourism from the U.S.  

Maria Cecilia Arboleda, the counsel for the Ecuadorian Consulate in Los Angeles, said one destination tourist should visit are the Galapagos Islands.  

All you need is Ecuador