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Take Two

Ecuador makes history with Super Bowl ad

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Ecuador makes history with Super Bowl ad

This Superbowl Sunday, if you can take a break from the action, you might be surprised to see a commercial promoting tourism in Ecuador among the countless beer and car ads. 

It's the first time a foreign country airs a tourism commercial during the Super Bowl. The ad cost the Andean nation $3.8 million, but it expects it will increase tourism from the U.S.  

Maria Cecilia Arboleda, the counsel for the Ecuadorian Consulate in Los Angeles, said one destination tourist should visit are the Galapagos Islands.  

All you need is Ecuador