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Take Two

E-cig companies pay for product placement in films

By Take Two Staff
Published Sep 16, 2014
The Canadian e-cigarette company Smoke Stik has paid for product placement in the new film "Cymbeline."
The Canadian e-cigarette company SmokeStik has paid for product placement in the new film "Cymbeline."
(
Filmschoolrejects.com
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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E-cig companies pay for product placement in films

Paid product placement for tobacco products in films has been prohibited for more than 15 years, but e-cigarettes are an exception to the rule — for now.

As Wall Street Journal reporter Erich Schwartzel explains, e-cigarette companies are now paying to get their products seen on the big screen before any regulations are put in place.

Read the full story: Coming Soon to Theaters Near You: E-Cigarettes