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Podcasts Take Two
E-cig companies pay for product placement in films
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Sep 16, 2014
Listen • 6:17
E-cig companies pay for product placement in films
Product placement for tobacco products in films has been prohibited for more than 15 years, but e-cigarette companies aren't covered by the prohibition.
The Canadian e-cigarette company Smoke Stik has paid for product placement in the new film "Cymbeline."
The Canadian e-cigarette company SmokeStik has paid for product placement in the new film "Cymbeline."
(
Filmschoolrejects.com
)

Product placement for tobacco products in films has been prohibited for more than 15 years, but e-cigarette companies aren't covered by the prohibition.

Paid product placement for tobacco products in films has been prohibited for more than 15 years, but e-cigarettes are an exception to the rule — for now.

As Wall Street Journal reporter Erich Schwartzel explains, e-cigarette companies are now paying to get their products seen on the big screen before any regulations are put in place.

Read the full story: Coming Soon to Theaters Near You: E-Cigarettes