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Take Two

Does your Klout score matter?

Image of the Klout Logo.
Image of the Klout Logo.
(
Klout
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Listen 8:18
Does your Klout score matter?

Last week, California passed a law that forbids potential employers from asking job applicants for access to their social media accounts.

Meanwhile, other employers are starting to ask applicants for something else — their "Klout" score.

It's a measure of your social media influence. Alex Cohen and A Martinez talk to Mark Schaefer, author of the book "Return on Influence, The Revolutionary Power of Klout, Social Scoring, and Influence Marketing."