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Take Two

Disney pulls out of bid to trademark 'Dia de los Muertos'

Women pose for a picture during Dia de los Muertos at the Hollywood Forever Cemetery in 2011.

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Disney pulls out of bid to trademark 'Dia de los Muertos'

The backlash was hard and it was swift after word spread yesterday that the Walt Disney Company filed to trademark the term "Dia de los Muertos" for an upcoming film. Dia de los Muertos (or "Day of the Dead) is a centuries-old Mexican holiday that celebrates the lives and memories of loved ones who have passed away. 

RELATED: After outcry, Disney nixes attempt to trademark 'Dia de Los Muertos' for movie-themed products (Updated)

People cried out and petitions were signed to stop the studio from doing so, and by the end of the day, Disney pulled its filing.

Adolfo Flores with the LA Times joins the show with more.