Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.
Conversational commerce: the marriage of texting and shopping
Imagine you're texting friends on the way home from work and you all decide you'd like to order food for the night.
Now imagine that you could find a good pizza spot, catch an Uber home and make sure you have enough in your bank account for your order... all without leaving the conversation.
Turns out that idea is already happening. And the days of switching between apps, web and texting for different conveniences may soon be over.
It's known as "conversational commerce" and it's set to change everything about the way we shop.
A Martinez spoke with Chris Messina, an independent product designer and the inventor of Twitter's Hashtag feature to find out what this means for the future of mobile consumption.