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Coachella Valley High School updates Arab mascot amid controversy
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Sep 12, 2014
Coachella Valley High School updates Arab mascot amid controversy
After complaints from the American-Arab Anti-Discrimination Committee that Coachella Valley High School's Arab mascot was stereotypical, the school has changed the mascot's look. The district's superintendent talks about the new mascot.
The new face of the 'Mighty Arabs' (l.) replaces the retired 'Arab' mascot that triggered complaints by Arab-Americans.
The new face of the 'Mighty Arabs' (l.) replaces the retired 'Arab' mascot that triggered complaints by Arab-Americans.
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After complaints from the American-Arab Anti-Discrimination Committee that Coachella Valley High School's Arab mascot was stereotypical, the school has changed the mascot's look. The district's superintendent talks about the new mascot.

The face of Coachella Valley High School just got some work done. 

The Arab has been the school's mascot since the 1920s - a reference to the region's historic reliance on Middle Eastern crops such as dates. 

The original mascot had a large, hooked nose and was sporting a beard and a snarling expression. 

But last November it came under fire when the American-Arab Anti-Discrimination Committee complained the mascot was stereotypical. 

Last month, school officials retired the old mascot and, this week, they've unveiled its new look.

With more is Darryl Adams, Superintendent of the Coachella Valley Unified School District.