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Take Two

Campaigns mine Twitter, Facebook & other social media profiles for votes

By Take Two Staff
Published Dec 18, 2012
An illustration of an Apple iPhone displaying the Facebook app's splash screen in front of the login page.
An illustration of an Apple iPhone displaying the Facebook app's splash screen in front of the login page.
(
Karen Bleier/AFP/Getty Images
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Campaigns mine Twitter, Facebook & other social media profiles for votes

There's been a lot of hand-wringing about how companies mine the personal information of social media users to deliver targeted advertising. That strategy is now increasingly being used by political campaigns. 

KPCC's Sharon McNary reports what you "like" may end up affecting whom you vote for.