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Podcasts Take Two
Campaigns mine Twitter, Facebook & other social media profiles for votes
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Take Two Logo
Dec 18, 2012
Listen • 4:54
Campaigns mine Twitter, Facebook & other social media profiles for votes
There's been a lot of hand-wringing about how companies mine the personal information of social media users to deliver targeted advertising. That strategy is now increasingly being used by political campaigns.
An illustration of an Apple iPhone displaying the Facebook app's splash screen in front of the login page.
An illustration of an Apple iPhone displaying the Facebook app's splash screen in front of the login page.
(
Karen Bleier/AFP/Getty Images
)

There's been a lot of hand-wringing about how companies mine the personal information of social media users to deliver targeted advertising. That strategy is now increasingly being used by political campaigns.

There's been a lot of hand-wringing about how companies mine the personal information of social media users to deliver targeted advertising. That strategy is now increasingly being used by political campaigns. 

KPCC's Sharon McNary reports what you "like" may end up affecting whom you vote for.