This week, Apple announced that it set a new iPhone sales record, pushing more than 10 million units into the palms of eager consumers in one weekend.
But it was the bigger model, the iPhone 6 Plus, that made news with its five-and-a-half inch screen -- much bigger than anything Apple has released before.
So it would appear that size does matter when it comes to phones and phablets.
Devindra Hardawar, Senior Editor of Mobile at Venture Beat shares more.