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Take Two

Altadena Walmart a year later: Some small competitors thrive, others fail

By Take Two Staff
Published Apr 15, 2014
Enedina Arrellano, a cook at Poncitlan Burrito Express in Altadena, makes a to-go order for a customer on Thursday, March 27. The store first opened in 1992 as a convenience store with a meat counter and was called Poncitlan Meat Market.
Enedina Arrellano, a cook at Poncitlan Burrito Express in Altadena, makes a to-go order for a customer on Thursday, March 27. The store first opened in 1992 as a convenience store with a meat counter and was called Poncitlan Meat Market.
(
Maya Sugarman/KPCC
)
Poncitlan cook Enedina Arrellano sprinkles chopped onions on two burritos. In the last year, the store owner shifted to focus on being a burrito shop.
Poncitlan cook Enedina Arrellano sprinkles chopped onions on two burritos. In the last year, the store owner shifted to focus on being a burrito shop.
(
Maya Sugarman/KPCC
)
A customer waits for his order at Poncitlan Burrito Express. Since first opening in 1992, major grocery stores Walmart and Super King have moved into Altadena.
A customer waits for his order at Poncitlan Burrito Express. Since first opening in 1992, major grocery stores Walmart and Super King have moved into Altadena.
(
Maya Sugarman/KPCC
)
Poncitlan cook Enedina Arrellano makes a to-go order for a customer. Owner Irma Leticia Vega stopped selling groceries at the store because she couldn't compete on price. She decided to focus on authentic Mexican food, something Walmart and Super King don't have.
Poncitlan cook Enedina Arrellano makes a to-go order for a customer. Owner Irma Leticia Vega stopped selling groceries at the store because she couldn't compete on price. She decided to focus on authentic Mexican food, something Walmart and Super King don't have.
(
Maya Sugarman/KPCC
)
Irma Leticia Vega, owner of Poncitlan Burrito Express, was a middle school teacher before opening the store in 1992 with her husband at the time.
Irma Leticia Vega, owner of Poncitlan Burrito Express, was a middle school teacher before opening the store in 1992 with her husband at the time.
(
Maya Sugarman/KPCC
)
Owner Irma Leticia Vega bought new glass for her storefront. She hopes the new look of the store will draw passersby on Lincoln Avenue.
Owner Irma Leticia Vega bought new glass for her storefront. She hopes the new look of the store will draw passersby on Lincoln Avenue.
(
Maya Sugarman/KPCC
)
Mexican pastries are for sale at Poncitlan Burrito Express on Thursday, March 27.
Mexican pastries are for sale at Poncitlan Burrito Express on Thursday, March 27.
(
Maya Sugarman/KPCC
)
At least three businesses are gone on Lincoln Avenue. A CD store and hair salon left after a Pasadena publisher bought the building. L.A. County will soon spend more than $200,000 to apply new paint, glass and light fixtures to this building and others.
At least three businesses are gone on Lincoln Avenue. A CD store and hair salon left after a Pasadena publisher bought the building. L.A. County will soon spend more than $200,000 to apply new paint, glass and light fixtures to this building and others.
(
Maya Sugarman/KPCC
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Altadena Walmart a year later: Some small competitors thrive, others fail

It's been a year since Walmart opened a market in a working class neighborhood in Altadena. A lot of small business owners were concerned about what low-priced competition would bring. 

KPCC's Wendy Lee began following the story before the walls went up.