Larry Mantle talks with the authors of the first book ever written that examines the science of Web page rankings. Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? Google's PageRank and Beyond supplies the answers to these and other questions related to the mathematics of search engines. Larry Mantle talks with the authors about how Google's search engine works.
Audience-funded nonprofit news
Next Up:
0:00
0:00
-
Listen Listen