The Business of Hollywood: Lew Wasserman

Patt Morrison talks with author, New Yorker writer, and investigative journalist Connie Bruck about her new book, When Hollywood Had A King: The Reign of Lew Wasserman, Who Leveraged Talent Into Power and Influence (Random House). It chronicles the life of Lew Wasserman who ran MCA, the largest talent agency in the world. As an agent, he shifted the balance of power from the studios to the stars, as the head of Universal, he built one of the first diversified entertainment companies in the world. Wasserman also pioneered the made-for-TV movie, and developed some of the most popular shows in the history of television. He worked with such film directors as Stephen Spielberg, Ron Howard, and Martin Scorsese, and forged lucrative connections between Hollywood and the White House.