When all the talk around the final score of last night’s big game settles, there’s still the topic of the Super Bowl ads.
Many viewers tune in on Super Bowl Sunday just to watch the commercials. As always, expectations are high from yearly heavyweights like Budweiser, Pepsi, GoDaddy, and Doritos, but there’s always the potential that a new or less-well-known company could shine. Whose ads will be viral and whose will be an afterthought?
For a look at all of the ads from last night's game, click HERE.
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Guests:
Keith Quesenberry, professor of marketing, advertising, and social media at Johns Hopkins University. He spent 17 years as a creative director and copywriter on marketing campaigns for companies like Exxon Mobil, Hershey, and Delta Air Lines.
Anita Newton, Vice President of Corporate Marketing at Adknowledge, digital advertising technology company that focuses on video advertising.