The American Psychological Association recently became the nation’s first professional organization recommending federal restrictions on advertising aimed at children under eight years of age. The task force appointed by the Association called for specific restrictions on the marketing of junk food, violent toys, and toys promoting precocious sexuality, on the grounds that young children are developmentally vulnerable to manipulation by advertising messages. Larry Mantle talks with task force member Dr. Susan Linn. He also talks with USC sociologist Karen Sternheimer, who believes that marketing and the media are scapegoats for current social problems.
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