(AP) The owner of The Philadelphia Inquirer, the Philadelphia Daily News and Philly.com has turned over the media company to a nonprofit institute in the hope that a new business model will help them survive the digital age and stanch years of layoffs and losses.

Local philanthropist H.F. "Gerry" Lenfest, who bought the media company 19 months ago, will give the struggling properties to the newly formed Institute for Journalism in New Media and donate $20 million to endow the enterprise.

How would it work? Would it work?

Guest:

William Marimow, Editor of the Philadelphia Inquirer

David Folkenflik, Media correspondent for NPR

Ken Doctor, Media analyst for newsonomics.com and the author of “Newsonomics: Twelve New Trends That Will Shape the News You Get” (St. Martin Press, 2010) who's been following the story