Could a genetically modified apple change whether we reach for a piece of fruit or for a candy bar?

The Okanagan Specialty Fruit company has created apples that don’t brown after being sliced. The company says people are eating less apples and this new and improved fruit could make them popular again, just like baby carrots increased carrot eating.

Traditional apple growers are outraged and are fighting the introduction of this apple saying it will undermine the fruit’s healthful image. Consumers in the U.S. have been eating genetically modified foods since the 1990s, but most of them have been in ingredients of processed products, so will shoppers buy into eating a whole fruit?

Is this the best thing to happen to apples since pie? Or is this an abomination? When fruit’s modified to look good, what happens to how it tastes? What are the facts and fears around GM foods?

Guests:

Neal Carter, President, Okanagan Specialty Fruits Inc.

Nancy Foster, President and CEO, U.S. Apple Association