Every year, more and more money is spent on marketing to children, as manufacturers and broadcasters realize the huge influence kids have on their parents buying habits. Larry Mantle talks with Jill Newhouse Calcaterra, a marketer for Nelvana Entertainment, and Mark Rosenberg, a marketer for Tiger Electronics, about the latest techniques the industry is using to reach children, and Dr. Susan Linn, Associate Director Harvard University's George Baker Children's Center, who believes the federal government should put limits on the industry when it comes to children. Surfas.
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