California Dairies, Inc., a co-op which produces 4 of every 10 glasses of milk in California, is dropping rBST, a synthetic bovine growth hormone that increases milk production in cows, as a direct result of pressure from supermarket chains and their consumers who show an increasing preference for more organic or natural foods. The hormone, manufactured by Monsanto, has not shown evidence of harming humans. Larry talks with Richard Cotta, President and CEO of California Dairies about the phase-out.
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