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David Plouffe: Obama's campaign manager
David Plouffe not only engineered the campaign that propelled Barack Obama into the presidency but also designed the historic grassroots movement that some believe changed the face of American politics forever. In his new book “The Audacity to Win,” Plouffe tells how the Obama for America campaign started with no money, one office, a bare-bones staff and an extraordinary candidate and how he crafted and implemented their unprecedented plan for victory.
David Plouffe not only engineered the campaign that propelled Barack Obama into the presidency but also designed the historic grassroots movement that some believe changed the face of American politics forever. In his new book “The Audacity to Win,” Plouffe tells how the Obama for America campaign started with no money, one office, a bare-bones staff and an extraordinary candidate and how he crafted and implemented their unprecedented plan for victory.
Guest:
David Plouffe, author of “The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory” (Viking)