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Cigarette packaging gets graphic
The FDA yesterday announced a dramatic change in cigarette packaging. In an effort to keep young people from forming the habit, cigarette packs will display provocative photos and illustrations, such as an emaciated cancer patient, a diseased lung, or a corpse. The FDA is considering 36 possible labels. Smoking in the US declined significantly between 1965 and 2004, but has flat-lined since. Will the new labels be effective?
The FDA yesterday announced a dramatic change in cigarette packaging. In an effort to keep young people from forming the habit, cigarette packs will display provocative photos and illustrations, such as an emaciated cancer patient, a diseased lung, or a corpse. The FDA is considering 36 possible labels. Smoking in the US declined significantly between 1965 and 2004, but has flat-lined since. Will the new labels be effective?
Guest:
Stanton Glantz, tobacco control expert, University of California at San Francisco.