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AirTalk

Caught! Impact of emission cheating on VW’s brand and future in US

By AirTalk Staff
Published Sep 21, 2015
View of the German carmaker Volkswagen plant in Sao Bernardo do Campo, 25 km south of Sao Paulo, Brazil on May 15, 2015. Sales and production of vehicles in Brazil had sharp declines in the first quarter of 2015: 881,770 vehicles were manufactured, 17.5% less than in the same period of 2014, and 893,630 were sold, 19.2% less, according to the association of car manufacturers Anfavea. AFP PHOTO / Nelson ALMEIDA (Photo credit should read NELSON ALMEIDA/AFP/Getty Images)
View of the German carmaker Volkswagen plant in Sao Bernardo do Campo, 25 km south of Sao Paulo, Brazil on May 15, 2015.
(
NELSON ALMEIDA/AFP/Getty Images
)
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Caught! Impact of emission cheating on VW’s brand and future in US

Volkswagen has rigged over 480,000 diesel cars since 2009 to pass U.S. and California emissions tests, regulators revealed Friday.

The cheating scandal will cost the Berlin-based company up to $18 billion. In addition, Volkswagen will be financially responsible to fix the emissions systems in the impacted vehicles. Shares of the company have tumbled precipitously since Monday morning trading.

Would Volkswagen be able to recover from this violation in the US?

Guests:

Kevin Tynan, senior autos analyst for Bloomberg Intelligence

George Serafeim, Associate Professor of Business Administration at Harvard Business School