The last decade has seen some big shifts in how brands do business -- we’ve seen the rise of direct-to-consumer companies as well as the expansion of online retail. But the price of innovation is death of the old ways, and plenty of brands have gone the way of the dodo in the last decade.
In her recent aggregate Vox piece “In memoriam: The brands we lost in the 2010s,” Alanna Okun gathers stories of nostalgia and remembrance of brands past. There’s the closure of Borders, once thought of as the big bad corporate book store, now mourned as a lost third space subsumed by Amazon. There’s Blockbuster, a symbol of so many childhoods now buried under Netflix headquarters. And Payless, which made trendy shoes affordable, but perhaps overextended its reach.
Today, we pour one out for the brands that didn’t survive the decade. Which will you miss? What are your memories or stories? Call us at 866-893-5722.
Guest:
Alanna Okun, deputy editor at The Goods, a section of Vox that focuses on consumerism; her recent aggregate piece is “In memoriam: The brands we lost in the 2010s”