Alcohol consumption in the U.S. dropped 0.8 percent in 2018.
Beer suffered the worst decline, dropping 1.8 percent. That’s according to a report by The IWSR, an international alcoholic beverage research firm whose findings suggested that Americans are gravitating toward non-alcoholic beverages. The lower volumes could be attributed to mindful consumption among millennials and a growing trend of health and wellness.
In response, some in the alcohol industry are catering to these changes by turning to energy drinks, teas, kombucha and other alcohol-free beverages.
We analyze the report and discuss the future of the alcohol industry in the U.S.
Guests:
Brandy Rand, president and chief marketing officer for the U.S. branch of The IWSR, an international alcoholic beverage research firm; she tweets
Chris Furnari, editor of Brewbound, an online trade publication covering the beer business and published by BevNET.; he tweets
Tom McCormick, executive director of California Craft Brewers Association