What makes a cup of coffee undeniably delicious? Is it the type of coffee roast or is it all in the brew?
In recent decades, flavor profiles have been particularly important due to the current “third wave coffee” period-- where coffee-drinkers are conscientious about the quality and experience of the beverage and are willing to pay more for it.
Chain coffee shops like Starbucks are no longer viewed as a place that serves premium brews, instead, they’re viewed as generic and are generally avoided by third wavers. With new coffee shops vying for your tastebuds --and your wallet-- it can be challenging to find the perfect cup of Joe, so call us at 866-893-5722 to share your favorite coffee shop, brand and/or brew with us.
Guest:
Jason Sarley, Assistant editor and sensory analyst, Coffee Review in Oakland, an independent, third-party coffee reviewer; certified Q-grader; and certified roaster through the Roasters Guild of America