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Take Two

Report shows stores skew online prices based on user information

By Take Two Staff
Published Dec 24, 2012
Walmart advertises Cyber Monday sales on the company's website on November 26, 2012 in Chicago, Illinois. Americans are expected to spend $1.5 billion while shopping online today, up 20 percent from last year.
Walmart advertises Cyber Monday sales on the company's website on November 26, 2012 in Chicago, Illinois. Americans are expected to spend $1.5 billion while shopping online today, up 20 percent from last year.
(
Scott Olson/Getty Images
)
Walmart advertises Cyber Monday sales on the company's website on November 26, 2012 in Chicago, Illinois. Americans are expected to spend $1.5 billion while shopping online today, up 20 percent from last year.
Walmart advertises Cyber Monday sales on the company's website on November 26, 2012 in Chicago, Illinois. Americans are expected to spend $1.5 billion while shopping online today, up 20 percent from last year.
(
Scott Olson/Getty Images
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Report shows stores skew online prices based on user information

Retailers are predicting another uptick in online shopping this holiday season. Of course, it's convenient, you can shop in your jammies, and you can browse the whole Web for the best deal out there. 

At least that's the idea. A Wall Street Journal investigation found that online shops are pricing products differently for different people. WSJ reporter Jennifer Valentino-Devries joins the show with more.