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Trade-off: why some things catch on and others don't
Why did camera phones become so popular? Why are Internet TV shows barely present? What's the appeal of iPods and Walmart? With all products, there's a trade-off between quality and convenience. In "Trade Off," writer Kevin Maney looks at the American consumer's relationship with these two conflicting forces and examines how they shaped the relative success or failures of different products.
Why did camera phones become so popular? Why are Internet TV shows barely present? What's the appeal of iPods and Walmart? With all products, there's a trade-off between quality and convenience. In "Trade Off," writer Kevin Maney looks at the American consumer's relationship with these two conflicting forces and examines how they shaped the relative success or failures of different products.
Guest:
Kevin Maney, author of "Trade-Off: Why Some Things Catch on and Others Don't" (Crown)