WTF of the Day: WonderGlen
WonderGlen Productions. Any ideas? Screenshot of the site courtesy LAist/Farley Elliott.
So-called 'viral marketing' has become such a pervasive element of the media landscape that it's almost become a parody of itself. It is being utilized, to varying degrees of success, on almost all levels; the broke artists love being able to throw up a couple of websites and cryptic messages to start a movement, while the studio bigwigs can't argue with the bottom line and the intriguing ability to mobilize a mass of people with one stick and a few well-placed carrots.
What all of this does, however, is dilute the landscape as a whole, and blur the lines between legitimacy and ad hoc marketing tactics. This is where WonderGlen comes in (we think).
The website in question purports to be 'WonderGlen Productions', and classifies itself as a 'film, television, and new media company' that has its fingers in every pie from cutting-edge drama to "ATM/kiosk infotainment pods", whatever that means. But it doesn't take a genius to click the slightly ominous employee 'log in' button plastered in the middle of the front page. Once you're 'inside', the site opens onto a whole slew of WTF-able links, including some clearly bogus TV pilots, internal bulletin boards, and something called Zulu Council, where the 'employees' get to air their grievances.