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WTF of the Day: WonderGlen

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WonderGlen Productions. Any ideas? Screenshot of the site courtesy LAist/Farley Elliott.

So-called 'viral marketing' has become such a pervasive element of the media landscape that it's almost become a parody of itself. It is being utilized, to varying degrees of success, on almost all levels; the broke artists love being able to throw up a couple of websites and cryptic messages to start a movement, while the studio bigwigs can't argue with the bottom line and the intriguing ability to mobilize a mass of people with one stick and a few well-placed carrots.

What all of this does, however, is dilute the landscape as a whole, and blur the lines between legitimacy and ad hoc marketing tactics. This is where WonderGlen comes in (we think).

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The website in question purports to be 'WonderGlen Productions', and classifies itself as a 'film, television, and new media company' that has its fingers in every pie from cutting-edge drama to "ATM/kiosk infotainment pods", whatever that means. But it doesn't take a genius to click the slightly ominous employee 'log in' button plastered in the middle of the front page. Once you're 'inside', the site opens onto a whole slew of WTF-able links, including some clearly bogus TV pilots, internal bulletin boards, and something called Zulu Council, where the 'employees' get to air their grievances.