Will the NFL take the Bloom off the Rose Bowl?
NFL fans (if, indeed, they do exist in LA) may be heartened to learn that the Rose Bowl has put forth their proposal to revamp the historic stadium in hopes of luring a pro football franchise to the Arroyo. UCLA fans, Pasadenans, and those opposed to blighting a timeless landmark for short term financial gain will probably sigh and wonder why local governments are so willing to roll over for the chance to host a bad expansion football team, or worse, the Chargers.
Predictably, Rose Bowl officials are promising vast financial rewards, in jobs and tax revenue, as well as the increased prestige associated with being "a major league town" (LAist wasn't aware that Pasadena suffered from a lack of prestige, it being the rocket science capitol of the world, and all, but will take it on faith). Neighbors of the Bowl are skeptical, to say the least.