Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

News

Who Covered Up USC's Matt Barkley Billboard Near UCLA?

Before you read more...
Dear reader, we're asking you to help us keep local news available for all. Your tax-deductible financial support keeps our stories free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.

A billboard featuring University of Southern California quarterback Matt Barkley put up near the campus of rival University of California at Los Angeles in Westwood has been covered up, leaving many wondering who the heck did it.

The L.A. Times' Sports Now blog reports that the billboard near the corner of Westwood Boulevard and Lindbrook Drive shows Barkley looking up to the sky with the text "We play to finish" (with the "la" in "play" highlighted).

Earlier the same blog had reported that UCLA players weren't too keen on the USC billboard on their turf:

"We need to change that. Oh, we need to change that," Bruins Y-back Darius Bell said. "This is our neighborhood."
Support for LAist comes from

Both USC and UCLA deny any involvement in covering up the billboard.

Tim Tessalone, USC's athletic department spokesman said previously the board wasn't meant to taunt, but was instead a "positive" message--one of 30 billboards in SoCal that are in the Trojans' "We play" campaign. (Of note, adds Sports Now: "The billboard is owned by Regency Outdoor Advertising, a company co-owned by Brian Kennedy, a prominent USC donor.")

Barkley has also found himself in a bit of hot water today, thanks to a set of photos surfacing showing the star QB hitting a cyclist as the player drove out of a gas station.