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Who Covered Up USC's Matt Barkley Billboard Near UCLA?

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A billboard featuring University of Southern California quarterback Matt Barkley put up near the campus of rival University of California at Los Angeles in Westwood has been covered up, leaving many wondering who the heck did it.

The L.A. Times' Sports Now blog reports that the billboard near the corner of Westwood Boulevard and Lindbrook Drive shows Barkley looking up to the sky with the text "We play to finish" (with the "la" in "play" highlighted).

Earlier the same blog had reported that UCLA players weren't too keen on the USC billboard on their turf:

"We need to change that. Oh, we need to change that," Bruins Y-back Darius Bell said. "This is our neighborhood."
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Both USC and UCLA deny any involvement in covering up the billboard.

Tim Tessalone, USC's athletic department spokesman said previously the board wasn't meant to taunt, but was instead a "positive" message--one of 30 billboards in SoCal that are in the Trojans' "We play" campaign. (Of note, adds Sports Now: "The billboard is owned by Regency Outdoor Advertising, a company co-owned by Brian Kennedy, a prominent USC donor.")

Barkley has also found himself in a bit of hot water today, thanks to a set of photos surfacing showing the star QB hitting a cyclist as the player drove out of a gas station.