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California Shakeout organizers are doing something quite genius to further their message this Thursday, when a major mock earthquake will strike California. They've asked radio and TV stations to participate by broadcasting an emergency message at 10:15 a.m. about the statewide drill and what people should do if it were a real earthquake (see the TV version above). 6.4 million people are signed up for the coordinated event.
KNX1070 and KFWB 980 are signed up and that's it for Los Angeles. Not even Channel 35, which airs city council meetings and episodes of Huell Howser, is signed up? Wow, they must have some primo ad time sold.