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UCLA Kiss Cam Marriage Proposal Fail: 'Is This a Joke?'

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Those KissCam cameras at sporting events are designed for public humiliation: for every few couples that enthusiastically lock lips, there's always a couple that turn out to be a brother and sister, platonic friends or just not comfortable with that whole PDA thing.

But every once in a while someone decides to use the Kiss Cam to pop the Big Question, and sometimes that turns out to be the most humiliating public display of all. At a UCLA basketball game against Richmond over winter break, one fan decided to use the holiday-themed Mistletoe Cam to ask his girlfriend to marry him. Her response: "Is this a joke?" Realizing it wasn't, she pushed the mic away and ran out. He followed shortly after.

The announcer who brought a mic over so the whole arena could hear the excruciating exchange tried to brush it off: “Sometimes people get camera shy, I understand it happens." Yeah, it happens. Hopeless romantics, take note.