Ticket to Success?
It's long been the forgotten one of LA's three sports talk radio stations, but 1540 AM "The Ticket" is making a move. The station recently announced that it is hiring Tony Bruno to host its morning show. LAist has always been big Bruno fans, and we're thrilled he's coming back. Voted the best sports radio personality by Los Angeles Magazine last year, Bruno's brand of funny, in-your-face, ironic humor was welcome every morning at Fox Sports Radio.
With Bruno, the well-liked (although we can't stand him) Petros Papadakis, the somewhat respected Dave Smith, local sports icon Fred Roggin, and new antenna with a stronger signal, some wonder if 1540 is ready to assert itself as LA's sports talk station. We doubt it. LA is still and XTRA town, where Jim Rome rules during the day, the Loose Cannons run the afternoon, and Hacksaw takes you home. ESPN Radio has also made strides with Mason & Ireland and McDonnell-Douglas, joining their already strong national programming. But the morning shows in LA have been a bit week lately, and Tony Bruno provides the Ticket headway it needs.