Support for LAist comes from
Made of L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.


The Smell Of Money: Beverly Hills Markets Its Own Fragrance

Support your source for local news!
The local news you read here every day is crafted for you, but right now, we need your help to keep it going. In these uncertain times, your support is even more important. Today, put a dollar value on the trustworthy reporting you rely on all year long. We can't hold those in power accountable and uplift voices from the community without your partnership. Thank you.

Now you can fool your friends and lovers into thinking you're the richest richie on the block with a new line of fragrances from The City of Beverly Hills!! What does 90210 smell like? Like cold, hard cash. The city is hoping to earn $500,000 in five years by basking in its own stink and spritzing their brand on aspirational millionaires. Mmm...mmm...good!

Women's fragrance will come in three varieties and start at $120, Men's cologne at $75. Also on the production slate, cosmetics and skin treatments starting at $50. The first bottles are expected in January 2011.

Most Read