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The Most Deceptive Sign in LA

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Update: Read the exclusive interview we conducted with the sign


As you drive down Sunset Blvd.eastbound toward Vermont you might see a yellow sandwich board sign at the corner of Edgemont advertising what seems to be a dozen roses for $4.Since the area has several hospitals (Kaiser, Children's, Hollywood Pres), such a deal would seem like the sort of hidden gem that you'd expect LAist to share with you.

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But the sign is hiding a dark secret. In fact it hopes that you see it in the dark. It relies on the fact that you will see it obscured in traffic.

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If you get out of your car you can clearly see that the price is actually $4.99...

...and that price is only for a half dozen. Meaning this glorious sign is really advertising roses for $10 a dozen, not $4.

Poorly played, yellow sign, poorly played.


Update: Read the exclusive interview we conducted with the signphotos by Sonny I. LaVista for LAist