This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
The Most Deceptive Sign in LA
Update: Read the exclusive interview we conducted with the sign
As you drive down Sunset Blvd.eastbound toward Vermont you might see a yellow sandwich board sign at the corner of Edgemont advertising what seems to be a dozen roses for $4.Since the area has several hospitals (Kaiser, Children's, Hollywood Pres), such a deal would seem like the sort of hidden gem that you'd expect LAist to share with you.
But the sign is hiding a dark secret. In fact it hopes that you see it in the dark. It relies on the fact that you will see it obscured in traffic.
If you get out of your car you can clearly see that the price is actually $4.99...
...and that price is only for a half dozen. Meaning this glorious sign is really advertising roses for $10 a dozen, not $4.
Poorly played, yellow sign, poorly played.
Update: Read the exclusive interview we conducted with the signphotos by Sonny I. LaVista for LAist
Southern California's Snow-Capped Mountains Are Beautiful. Here's Where To Maximize The View (And Snap A Great Picture)It's been many, many years since we saw this much snow in our mountains. Going up there right now isn't safe, but here are some places where you can enjoy the view and snap a pic.
April Valentine died at Centinela Hospital. Her daughter was born by emergency C-section. She'd gone into the pregnancy with a plan, knowing Black mothers like herself were at higher risk.
A look at years past when snows creeped into our citified neighborhoods, away from the mountains and foothills.
In the face of a drier future, that iconic piece of Americana is on its way out in Southern California.
Another Missing Hiker Has Been Found Dead In San Gabriels As Search For Actor Julian Sands ContinuesBob Gregory, 62, went missing the same day as Sands. His body was recovered near Mount Islip.