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"That's Hot." Now Come and Sue Us

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There, we said it. We'll say it again. "That's Hot." Ohhhhhhh, burn.

Paris Hilton is suing over the use of her picture and catchphrase ''That's hot'' on a greeting card. Hilton sued Hallmark Cards Inc. in U.S. District Court seeking an injunction and unspecified damages to be determined at trial. According to the lawsuit filed Thursday, the card is titled ''Paris's First Day as a Waitress'' and shows a photo of Hilton's face on a cartoon of a waitress serving a plate of food to a patron. In a dialogue bubble she says, ''Don't touch that, it's hot.'' The customer cartoon asks, ''What's hot?'' She answers, ''That's hot.''

The suit says Hilton owns the trademark ''That's hot,'' which was registered on Feb. 13, 2007.

The lawsuit claims commercial appropriation of identity, invasion of privacy, misappropriation of publicity, false representation that Hilton endorses the product, and infringement of a federally registered trademark. The damages would be based on profits from the $2.49 cards, said Hilton attorney Brent Blakely. [New York Times]

Who cares more? Paris or her lawyers? Does it count when her t-shirt doesn't use an apostrophe?

Photo by quibbling bunnies via Flickr