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Spotted in West LA: A 3D Supergraphic

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Photo by Tim Hammer/LAist


Photo by Tim Hammer/LAist
For the most part, new supergraphics and billboards are illegal under a moratorium passed last December (there are a handful of locations grandfathered in, though). We're not sure if this bold new supergraphic at (check out an old supergraphic in streetview) is one of the illegal ones or not, but this looks like a new step into the future of them. That 3D cup of frozen joe (or whatever it is) on that fake brick is described as huge by LAist contributor Tim Hammer who noticed it while driving. What's next? Digital supergraphics?

And speaking of illegal supergraphics, the city is looking for witnesses in a handful of addresses. Dennis Hathaway from Ban Billboard Blight e-mails asking for help:

Dear Supporters: As you know, a moratorium prohibiting any new off-site digital or supergraphic signs has been in effect since last Dec. 26. Unfortunately, that hasn't stopped sign companies from draping buildings with multi-story advertisements for products and services. If complaints are made, the building department will send out inspectors to cite these illegal signs, but in order to successfully prosecute the sign companies and property owners witnesses are needed who can attest to the date the signs were installed. Sometimes tenants in buildings are willing to do this, but often they are not, fearing reprisal from their landlords, among other possible reasons. Below are four addresses where supergraphic signs have recently gone up. If you or anyone you know can attest to this information, it could greatly enhance enforcement against those who are getting away with blatant violation of the law.

1600 Sawtelle Blvd.
10309 Santa Monica Blvd.
4705 N. Laurel Canyon Blvd.
3325 Barham Blvd.

Sincerely,

Dennis Hathaway
President, Coalition to Ban Billboard Blight