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Why Scary Bald Men Invaded Hollywood Boulevard Yesterday

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FRINGE Observers Roam_chun.jpg

Don't worry, yesterday's appearance of eyebrowless bald men in black suits and fedoras is just a viral marketing campaign, but it's one of the more creative and fun ones, worthy of attention.

For those who watch J.J. Abrams' FRINGE on FOX, you know about The Observer, a mysterious fellow who appears in just about every episode in the background and occasionally more in the forefront. Apparently, tonight's episode deals with him (or them). FOX has gone great lengths in their viral campaign, placing actors in public spaces in different cities. They also placed one in the audience of So You Think You Can Dance (see the weird video below). And the most whacky, they apparently tried to get one of these fellows to stand next to Barack Obama during his inauguration.

Two years ago, Showtime installed a viral marketing "crime scene" on the famed boulevard.