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Prius Parade: Increased Demand Met With 75,000 New Hybrids

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Torrance-based Toyota Motor Sales, U.S.A. Inc. announced Wednesday that 75,000 Prius hybrids are heading to U.S. dealerships by year-end to meet an increasing demand, according to the Daily Breeze. The launch of the new Prius v remains on schedule for this fall, the company also confirmed.

TMS had previously announced deliveries of 36,000 Prius hybrids this summer. The U.S. allocation in the second half of the year represents a slight increase over 2010 levels.

Prius was Toyota's "first Japan-built vehicle to resume production" in the aftermath of the devastating March 11 earthquake and tsunami. Production in both Japan and North America "has continued to exceed the company's initial expectations," according to TMS.