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'Price is Right' Host Barker Tells Costco Their Veal is Wrong

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Warning: This video has some brutal footage of calves at factory farms

Former Price is Right host and longtime animal rights advocate Bob Barker has become the public face of a campaign to urge retailer Costco to stop selling veal produced under cruel conditions.

The national organization Mercy For Animals launched the campaign, which involved obtaining hidden camera video recordings at Buckeye Veal farm in Apple Creek, Ohio, the supplier used by Costco for the meat. The video shows "baby calves covered in feces and chained by their necks in narrow stalls, where they cannot even turn around or walk," according to a release issued by Mercy For Animals.

Barker held a news conference in Los Angeles yesterday to address the issue. Costco, the third-largest grocery chain in the nation, has been receptive to the wishes of the group, and says they will no longer source their veal from Buckeye.

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Costco CEO Jim Sinegal said in a press release: "We are extremely disappointed, not only with the performance of our supplier in this instance, but with our own performance as well. We hold ourselves to a high standard, and in this case, we plainly did not perform to that standard," (Seattle Times). The company's policy is to use only suppliers whose products come from humanely-treated animals.

Mercy For Animals is glad Costco will be making changes, but wants to remind consumers that "crate-free" does not equal "cruelty-free." Said Executive Director Nathan Runkle: "Ditching veal is the most compassionate choice shoppers can make to prevent animal abuse."