Photo: Racist Billboard For Vegas Nightclub Promises 'Happy Endings' From Asians
Las Vegas' Venetian hotel is trying to lure Angelenos to its TAO nightclub—with a billboard positioned near LAX that is full of Asian stereotypes.
Hold up. Thought we were in the 21st century, but apparently folks might still need to be schooled on what's considered racist (yes they do). You know, like objectifying Asian women as part of a misogynistic and sexual fetish.
A photo of the offensive sign, which was tweeted out by Affinity China's CEO Christine Lu, shows the back of a naked woman (up to the crack of her ass) with Chinese letters tattooed on her back. The words "Always a Happy Ending" is the tagline for the advertisement, which is currently located across the In-N-Out on Sepulveda Boulevard close to the airport.
Gina Masequesmay, Professor and Chair of the Asian American Studies Department at CSUN, told LAist how she felt about the billboard. "My visceral reaction is, 'Gross, here we go again with objectifying Asian women and reinforcing the stereotype of Asian women as accessible sex objects. Orientalism at its grossest: linking Asian women with prostitution and Taoism?! Blasphemy.'"
The Venetian hasn't returned calls from LAist at this time.
Lu tweeted out to the Venetian and Mayor Eric Garcetti to remove what she called a "degrading sign," but she hasn't received any response yet. Let's hope someone out there is listening.
Eds. Note: LAist reported earlier that this is a new billboard, but it has been up near LAX for some time. We regret this error.