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No Cash for Valley-centric Tourism. Like Ohmygod, Ok!

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Attracting tourists to Los Angeles has never generally been a problem. The appeal of eternal sunshine, movie star sightings, and well-documented destinations means folks come here without much enticement besides a copy of US Weekly and a dream.

Of course, parts of the city have more stigma than widespread appeal for out-of-towners, including the much-maligned San Fernando Valley (see: Clueless, Swingers, et al). So a couple of years ago Mayor Villaraigosa said he'd "find $1.8 million in city funds to bring more tourists to the San Fernando Valley" reports the Daily News. Only, well, the SFV has yet to see a red cent.

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Thanks to a city-level budget crisis--try "a $406 million budget shortfall that is the largest in Los Angeles history" on for size--the funds just don't exist, or are being allocated elsewhere. People like City Councilmember Wendy Greuel see an immediate corrolation between cash for the Valley and profits for the city at large, but LA Inc, the group in charge of marketing LA, have yet to devote funds specifically to the Valley.