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Mayor Antonio Villaraigosa is inching closer to his next step in his political career, and today his office made the impending separation more pronounced via contemporary culture's most popular medium: Twitter.
Now, to keep up with Los Angeles' civic leader, the Twitter account has been converted to @LAMayorsOffice. If you were previously following @villaraigosa, you'll automatically be following the new one, but if you want to keep up with Villaraigosa himself, you'll have to follow his new personal account (which happens to be.... @villaraigosa).
Villaraigosa explained the changeup:
To provide you with more real-time updates from my administration, my staff will now manage this account, renamed “@LAMayorsOffice.” -AV
— MayorOfLA (@MayorOfLA) June 14, 2012
He also invited everyone to join the fun on his personal account:
"You can follow my new personal account at @villaraigosa" -AV
— MayorOfLA (@MayorOfLA) June 14, 2012
He's only a couple of Tweets in, but they seem to be about one thing so far: Him!
We can expect more scripted, less spontaneous content on the @LAMayorsOffice account, but they seem to only be looking to talk to people who make "popular comments" (whatever that means):
We will now be better equipped to respond to popular comments for @LAMayorsOffice and look forward to hearing from you!
— MayorOfLA (@MayorOfLA) June 14, 2012