A Twitter Exec Live-Tweeted The Palisades Police Standoff
As you might have heard, an armed suspect barricaded himself in a Pacific Palisades garage early Monday morning. But did you know that the ordeal was live-tweeted by Twitter's own Nathan Hubbard? The brand-savvy executive also live-streamed key moments of the ordeal using Periscope, managing to turn a police standoff into a veritable advertisement for Twitter's year-old streaming start-up.
The ordeal, which lasted roughly six hours and ended when a SWAT team took the door off the garage, took place behind Hubbard's home, according to the L.A. Times. The former Ticketmaster CEO runs Global Media at Twitter, per a Re/Code post. Hubbard returned home earlier that night from a trip to Africa, according to his Twitter feed. And the rest is history.
Below is a (very) abridged selection of Hubbard's Tweets:
GUYS I PICKED A REALLY BAD NIGHT TO FLY BACK FROM AFRICA AND TAKE AN AMBIEN BEFORE BED— Nathan Hubbard (@NathanCHubbard) April 11, 2016
Tactical police dogs coming up Lombard now. Seems like they've got him pinned down and are trying to sniff him out.— Nathan Hubbard (@NathanCHubbard) April 11, 2016
Tactical units repositioning and appear to be about to launch an offensive using gas from alley below. I hope this clown isn't on Twitter.— Nathan Hubbard (@NathanCHubbard) April 11, 2016
That was a loud rapping, possibly battering ram. Followed by telling Carl to come out with hands up. Nobody wants to hurt him.— Nathan Hubbard (@NathanCHubbard) April 11, 2016
Just after 6:45 a.m. Hubbard, who had been live-tweeting since 2:20 a.m., started to get hungry:
So what does the LAPD say about live-tweeting an ongoing incident?
Officer Mike Lopez of the the department's Media Relations section told LAist that the LAPD "doesn't discourage people from using social media" during a live incident, and that sometimes it can even be helpful for an investigation.
"We live in a world where social media is everywhere, and we've accepted it on our end that this is the way people communicate now," Lopez said. "Sometimes that does help our investigations, and if it doesn't there is nothing really we can do about it. People are tweeting everything nowadays."