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LAist Lands Exclusive Interview with H&M PR-Bot 2000

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Offering low-cost clothing to slim-hipped wastrels isn't easy, and Swedish clothing chain H&M strives to stay on the cutting-edge of cutting costs. Competing in a cutthroat global marketplace, the company has found that budgetary consciousness doesn't only apply to the factory floor, it can extend to the highest reaches of the corporate machine thanks to the advances of the computer age. To that end H&M is the first major retailer to deploy the PR-Bot 2000, a "public relations solution" that uses sophisticated computer technology to mimic the interaction of a live “human” publicist. What was once science fiction is now science fact.

"The PR-Bot 2000 combines cutting-edge technology in artificial intelligence with leading advances in robotics to create the ultimate public relations solution," says Gunter Frischberssen, President and CEO of PR Robotics, Inc. "The PR-Bot 2000 is an effective and affordable public relations tool for corporations, retailers, manufacturers and small businesses.”

While H&M is an early adopter of the PR-Bot 2000, other companies are expected to follow suit. Shares of PR Robotics were trading up 2 3/4 on the announcement.

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"The publicist’s expensed three-martini lunch is a thing of the past,” says leading industry analyst Mulroy Dean. While detractors have claimed that the PR-Bot is further evidence of publicity-speak gone awry, Dean asserts, “Most people will never be able to tell the difference between a robotic publicist and a real human.” Voight-Kampff testing later revealed Dean himself to be a PR-Bot.

Below is an unedited transcript of LAist’s interview with the PR-Bot 2000 on the subject of H&M’s opening a new store in Pasadena.