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LA Times in bed with Black Dahlia?

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How LA Observed gets these LA Times internal memos is beyond us, but we love it. Today Kevin Roderick printed an email whose subject line was: "The Times' Innovative Pre-Awareness Promotional Campaign for 'The Black Dahlia'."

Now we realize the times they are a-changing but we feel a little creeped out with our local paper getting all giddy about being in bed with a movie studio over a summer movie. Isn't the job of the paper to review the films objectively, and let the studios worry about promotion?

From the email:

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To help promote the September 15 release of "The Black Dahlia," the Los Angeles Times and Universal Pictures launched the first integrated print, online and out-of-home campaign using actual news stories - pulled from the Los Angeles Times archives - about the notorious and still unsolved "Black Dahlia" murder that stunned Los Angeles in 1947. The Los Angeles Times, which maintains the most extensive archive of stories about the case, re-opened its Black Dahlia archive almost 60 years after the murder of aspiring actress Betty Ann Short, A.K.A, The Black Dahlia.

So are they doing this to show off their 50 reports on the case? And if so, shouldn't all archives of unsolved mysteries be "re-opened" in the name of public safety?