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L.A. City Attorney Takes a Billboard Company to Court

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supergraphic-example.jpg
An example of a supergraphic | Photo via Ban Billboard Blight


An example of a supergraphic | Photo via Ban Billboard Blight
Billboard installers aren't being taken to jail like earlier this year, but the fight over signage in Los Angeles continues. A billboard company accused installing an illegal supegraphic in view of the 10 Freeway in Boyle Heights has been ordered to take it down or pay at least two $2 million bonds to keep the sign up during the length of the trial.

The court order against Big Image LLC and its CEO, Jack Fleishman, as well as Star Olympic Real Estate Inc. and its president, Ronald Massman came Wednesday. The L.A. City Attorney's office charged them with illegally maintaining a supergraphic sign at 2555 E. Olympic Boulevard -- that's just east of the L.A. River -- and for placing an advertising display that exceeded the square footage permitted by State law for signs within 660 feet of an interstate.

Additionally, the city alleges that the unpermitted signs went up in September 2009 and between January and June of this year. If convicted on all counts in the criminal complaint, each individual defendant could face up to six years in jail and all defendants could face $45,000 in fines and penalty assessments, the city attorney's office said. The city adopted a permanent ban on supergraphic and off-site signs in August of 2009.