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KNBC Has No Problem Explaining Kwanza

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When it comes to explaining the roots of Kwanza, KNBC has no problem dedicating some time in their news broadcasts, a feat they failed to give to this history of Christmas yesterday. In today's 11am "Mid Day Report" KNBC cheerfully said this of the American-made seven day holiday:

African-Americans are beginning the celebration of Kwanza. A parade gets way at noon in LA's Crenshaw district. The seven-day long Kwanza holiday was founded back in 1966 as a way for African-Americans to reflect back on their ancestry and culture. It involves seven daily principals of unity, self-determination, work, responsibility, knowledge, strength, purpose, creativity, and faith. Participants in today's Kwanza parade will march down Crenshaw Blvd. from Adams to Vernon.

LAist believes that that is good reporting. Despite the fact that there are only thousands of Los Angelenos who will celebrate Kwanza, KNBC announced the significance of this day and explained its history.We only wonder why the news station didn't give Christmas the same sort of treatment, especially since it mentioned the word "Christmas" 30 times in it's 6 o'clock news last night, but never gave any of it's history or bothered to even utter the name of the man who Christmas is named for, Jesus Christ, whose birthday was celebrated by millions of Los Angelenos yesterday.

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